The Birth
By Pavlo Sharapata
Have you ever purchased something online? Research conducted in 2020 shows that at least 75% of people shop online at least once a month[1] – it is safe to assume that you have.
But have you wondered how exactly the item you just purchased travels through this intricate journey by land, plane and sea throughout all the sorting facilities and custom clearances right after you click buy it now and right up until you sign the proof of delivery form? Logistics is a complicated and organized structure — which is absolutely hidden from consumers’ eyes — just like the process behind digital photography, with which Pavlo Sharapata creates a parallel in this work.
For his installation The Birth he draws an inspiration from the early days of the Camera Obscura and pays homage to the first person to digitalize the analog photograph and ends with a contemporary but excessive reality – a post on Instagram.
Research
Pavlo collected the photographs from Instagram and the additional data from the platform that helps to track purchases – Parcel.
The initial idea behind the project is to bring an attention to all the complexity and bureaucracy which is neatly hidden behind the structure of computational photography and the creation of photograph in general, by comparing it to the logistics industry.
Sources
[1] Statista
Data
Pavlo collected the photographs from Instagram and the additional data from the platform that helps to track purchases – Parcel.
